A Past Upper West Regional Minister and Former Ghanaian Ambassador to Mali, Dr. Mahamud Khalid has expressed concerns with the Low Dominance of NDC and It’s Communicators on Social Media and in it’s Activities.

He Spoke at the ’24-Hour Economy Walk’ Gathering at the Wa Minteries Park on Saturday 30th December 2023.

Play Video at 28th Minute.

He made reference to Imani Africa’s Research work on influence of Political Parties with regards to Social Media Presence.

In the Research, it indicated that NPP dominated social media with 14M reach compared with NDC’s 3.1M in December. This meant that the NPP were active on post engagements, shares, Likes, Comments and influenced Content creation compared with NDC.

In its recent analysis of the social media presence of Ghana’s leading political parties, IMANI Africa revealed that during December, the New Patriotic Party (NPP) had a significant social media reach of approximately 14 million, while the National Democratic Congress (NDC) lagged behind with a reach of about 3.1 million.

According to IMANI’s Public Understanding and Literacy for Sentiment and Election analysis (PULSE), NPP garnered 266,000 interactions, surpassing NDC’s 192,000-plus interactions stemming from comments and posts.

The report underscored that the social media discourse overwhelmingly favored NPP, and traditional web-based sources reflected a dominance of around 90% of content related to the party.

Introducing a new metric called Advertising Value Equivalent, the report estimated the value of the social media reach as if the content were paid for.

In December, NPP’s Advertising Value Equivalent exceeded $1.14 million, while NDC’s was a more modest $251,000-plus.

Selorm Branttie, Leader Researcher at IMANI Africa, highlighted the substantial difference in total media engagement on social media between NPP and NDC.

Vice President of IMANI Africa, Kofi Bentil, emphasized the significance of these facts, stating on his Facebook page, “Facts are sacred. Start work.”

Source: Upper West Media App